Google unveils interactive video avatars for Gemini 3.8 Live
The digital avatars are designed for customer support and business process automation.
Tech giant Google has introduced a new artificial intelligence feature, launching interactive video avatars powered by Gemini 3.8 Live. Built specifically for business and customer support services, this tool aims to transition digital assistants into a more direct, visual, and natural format, according to Engadget.
Video avatars for customer service
The new virtual avatars rely on the capabilities of the Gemini 3.8 model. Under the company's plan, this technology will primarily be deployed in customer service. The video avatars can interact with users in real time, answer their questions, and help resolve various daily tasks.
Unlike traditional text or voice assistants, these video characters make communication far more visual and interactive. Although customer support remains the primary focus, Google states that the avatars can also be used to automate other tasks and business processes.
The future of AI and interfaces
The rollout of video avatars within Gemini 3.8 Live demonstrates how artificial intelligence interfaces are evolving. Tech companies are increasingly striving to give AI assistants a human appearance and visual communication capabilities to make user interactions more effective.
Google's move underscores the rapid development of the Gemini ecosystem. The video avatar technology is expected to be integrated gradually into various global services and business platforms, significantly altering customer service standards.