Apple increases prices on older iPhone models by $100

Apple's annual event is always a major milestone for the technology world, but this year's announcements brought mixed reactions for consumers. As reported by TechCrunch, alongside the presentation of its next-generation devices, the company decided to increase the cost of existing models.

Changes in pricing policy

Under the corporation's decision, the prices of the iPhone 16, iPhone 17, and iPhone Air have risen by $100. This move is quite unusual, as older generation devices typically become more affordable after new smartphones are introduced. This strategic shift from Apple is linked to market demand and production costs.

Although Apple frequently updates its product lineup, price hikes on older models have caused dissatisfaction among some consumers. Those who planned to buy an iPhone 16 or 17 at a lower price will now have to revise their budgets. Analysts suggest the company is attempting to redirect buyer attention as much as possible toward its newest models, though such a financial decision could also affect sales dynamics.

For consumers in Georgia, who primarily purchase Apple hardware through international retail networks or official distributors, this change automatically translates to higher prices. Local prices are expected to adjust in the near future, depending on both global pricing policy and import costs. For anyone looking to upgrade their iPhone, this news creates an additional financial hurdle, further strengthening the argument in favour of choosing the latest-generation models.